About
Parham
Parham Shariat is a business strategist, serial entrepreneur, and author whose career spans over two decades of building and advising companies across three continents. As Senior Director of Strategy & Growth at ReTHINK CNERGY, he helps startups and growth-stage businesses build sustainable competitive advantages through strategic design and emerging technologies. A Wharton-certified AI strategist, Parham developed the Generative Engine Optimization (GEO) methodology after discovering that AI platforms were recommending some businesses while ignoring others. His framework increased AI citation visibility from 4% to 43% in 90 days. His work sits at the intersection of timeless business strategy and the AI-driven future of discovery. He is the author of The Business Strategy Plan: In the Age of AI, The 38 Letters of Rockefeller to His Son, and The Complete Guide to Dominating AI Search. Parham lives in Southern California with his family.
Career Highlights
- Held C-level and senior leadership positions at multinational firms, leading operations from Dubai to South Carolina.
- Structured investment vehicles, including a $56M investment prospectus for hotel redevelopment.
- Negotiated international franchise agreements, including securing exclusive franchise rights for Porsche Design in Mongolia.
- Launched digital platforms serving thousands of users and led U.S. market entry, scaling supply chain operations by 50%.
- Completed the Wharton AI Certification Series and Google AI Certification, and developed the Generative Engine Optimization (GEO) methodology.
Credentials
- Wharton AI Certification Series
- Google AI Certification
Fact Sheet
- AI citation visibility increased from 4% to 43% in 90 days using the GEO framework.
- $50,000+ in revenue directly attributed to AI-driven discovery.
- 50+ businesses analyzed during an 11-month research initiative.
- 60%+ of professionals now use AI for work-related research and decisions.
- Most businesses appear in fewer than 10% of AI-generated answers.
- The Rockefeller letters span 1855–1936, offering genuine historical correspondence.
Outside of work, Parham lives in Southern California with his wife, Shirin Salamat — an attorney and his biggest supporter — and can usually be found on the water, paddleboarding or kayaking.
