Frequently Asked Questions
Quick answers about Parham Shariat, ReTHINK CNERGY, and Generative Engine Optimization.
- What does Parham Shariat do?
- Parham Shariat is a strategist and author. He is Founder & Chief Strategy Officer of ReTHINK CNERGY, where he helps startups and growth-stage businesses build sustainable competitive advantages through strategic design and emerging technologies. He has spent over 25 years building and advising companies across three continents.
- What is ReTHINK CNERGY?
- ReTHINK CNERGY is Parham Shariat's strategy firm. It helps startups and growth-stage businesses design strategic identity, build innovation cultures, and adapt to disruption, including how AI is reshaping how businesses get found online.
- What is Generative Engine Optimization (GEO)?
- Generative Engine Optimization (GEO) is the practice of optimizing a business to be cited by AI platforms like ChatGPT, Claude, and Perplexity, rather than just ranked by Google. Parham Shariat developed the methodology after an 11-month research initiative analyzing 50+ businesses. Applied to one business, the framework increased AI citation visibility from 4% to 43% in 90 days.
- What books has Parham Shariat written?
- Parham Shariat is the author of The Business Strategy Series: The Business Strategy Plan, Digital Real Estate, The Complete Guide to Dominating AI Search, Six Ways to Make a Seven, and The 38 Letters of Rockefeller to His Son.
- Is Parham Shariat available for speaking engagements or podcasts?
- Yes. Parham Shariat is open to collaborating on speaking engagements, podcast appearances, and interviews, drawing on the ideas behind his books: business strategy, building companies across three continents, and how AI is reshaping how businesses get found.
- Where is Parham Shariat based?
- Parham Shariat lives in Southern California with his family. ReTHINK CNERGY works with startups and growth-stage businesses, with experience spanning the US, UAE, and other markets.
- How can I contact Parham Shariat?
- The fastest way to reach Parham Shariat is through the contact page, or by emailing parham@rethinkcnergy.com.